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YOUR CONCERNS, OUR SOLUTIONS

Buy 2 Get 1 Free and save on your personalised hair-care routine

ALL PRODUCTS
WHAT ARE YOUR HAIR GOALS?

DISCOVER YOUR COLOUR CODE

HEALTHY HAIR & SCALP

HEALTHY HAIR & SCALP

For Everyday Use
NOURISH & REPAIR

NOURISH & REPAIR

For Dry & Damaged Hair
COLOUR CARE

COLOUR CARE

For Blonde & Coloured Hair
CURL CONTROL & SMOOTH

CURL CONTROL & SMOOTH

For Curly Hair & Anti-Frizz
VOLUMISE & THICKEN

VOLUMISE & THICKEN

For Fine Hair
LOW HUMIDITY, ICY AIR, INDOOR HEAT? YOUR WINTER HAIR RECOVERY STARTS HERE.

YOUR WINTER Repair Ritual...

1. RESTORATIVE HAIR MASKS

Begin your ritual with a nourishing mask. Winter elements - wind, rain, indoor heating - pull essential moisture from your hair. A weekly mask or deep conditioner replenishes hydration, smooths frizz, restores elasticity, and fortifies strands before cleansing.

SHOP ALL HAIR MASKS

2. CLEANSE & CONDITION

Follow with a mindful, two-step cleanse. The first wash lifts away oil, impurities, and buildup; the second delivers a deeper cleanse to reset the scalp. Finish with a conditioner to restore softness, enhance strength, and maintain moisture through the colder months.

SHOP SHAMPOO & CONDITIONERS

3. HYDRATING HAIR SERUMS

Complete your ritual by sealing the hair with a serum or oil. Winter weather weakens fibres and leads to split ends. A lightweight serum locks in moisture, smooths frizz, and protects against environmental stress - focus on the lengths and ends for a healthy finish.

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Cleanse & Condition. Now 30% Off...

LABEL.M Organic Lemongrass Shampoo & Conditioner Moisturising Set

LABEL.M Organic Lemongrass Shampoo & Conditioner Moisturising Set 30% off

£55.00 £38.50
LABEL.M Amaranth Shampoo & Conditioner Thickening Set

LABEL.M Amaranth Shampoo & Conditioner Thickening Set 30% off

£55.00 £38.50
LABEL.M Vibrant Rose Shampoo & Conditioner Colour Care Set

LABEL.M Vibrant Rose Shampoo & Conditioner Colour Care Set 30% off

£56.00 £39.20
LABEL.M M-Plex Shampoo & Conditioner Bond Repairing Set

LABEL.M M-Plex Shampoo & Conditioner Bond Repairing Set 30% off

£63.00 £44.10
LABEL.M Organic Lemongrass Shampoo & Conditioner Moisturising Set 1000ml

LABEL.M Organic Lemongrass Shampoo & Conditioner Moisturising Set 1000ml 30% off

£139.00 £97.30
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Repair Season Starts Now...

LABEL.M M-Plex Bond Repairing Miracle Mask
LABEL.M M-Plex Bond Repairing Miracle Mask
LABEL.M M-Plex Bond Repairing Miracle Mask
1 | 3

LABEL.M M-Plex Bond Repairing Miracle Mask

41% off

LABEL.M

£39.00 £22.75
Taxes included.
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LABEL.M MINI DISCOVERY KIT

Mini on size, Major on performance

Discover the perfect gift for haircare lovers, The LABEL.M Mini Discovery set.
Featuring four of our best-selling products in stylish mini sizes, beautifully packaged in a premium case.

SHOP NOW
What is Your Signature step-by-step?

Create Your Regime,For Less.

LABEL.M Cleanse Range

Choose from 10 Shampoos designed specifically for your hair type to prepare your hair for optimal care and styling.

LABEL.M Condition Range

Eleven bespoke conditioners, curated for your hair needs. Targeted to hydrate, prepare and strengthen.

LABEL.M Care Range

Innovative technology: formulated to repair bonds, nourish, project and elevate your hair's natural beauty.

LABEL.M Create Range

A diverse array of styling products to shape, define and bring your desired hair vision to life.

LABEL.M Complete Range

Finishing products that lock in style, add shine and provide hold for a flawless long lasting look.

NEW LABEL.M ELECTRICALS...

LABEL.M Pro Ceramic Straightener Black LABEL.M Pro Ceramic Straightener Black

LABEL.M Pro Ceramic Straightener Black 9% off

£110.00 £100.00

GIVE THE GIFT OF HAIRCARE...

LABEL.M Organic Lemongrass Moisturising Trio

LABEL.M Organic Lemongrass Moisturising Trio

£97.00
LABEL.M M-Plex Bond Repairing Trio

LABEL.M M-Plex Bond Repairing Trio

£102.00
LABEL.M Diamond Dust Nourishing Trio

LABEL.M Diamond Dust Nourishing Trio

£86.00
LABEL.M Vibrant Rose Colour Care Trio

LABEL.M Vibrant Rose Colour Care Trio

£83.00
LABEL.M Royal Yuzu Anti-Frizz/Smoothing Trio

LABEL.M Royal Yuzu Anti-Frizz/Smoothing Trio

£86.00
LABEL.M Organic Orange Blossom Volumising Trio

LABEL.M Organic Orange Blossom Volumising Trio

£80.00
LABEL.M Honey & Oat Regime Collection

LABEL.M Honey & Oat Regime Collection

£145.00
LABEL.M M-Plex Regime Collection

LABEL.M M-Plex Regime Collection

£168.00
View all

LABEL.M MINI DISCOVERY SET

Mini on size, Major on performance

Discover the perfect gift for haircare lovers, the new LABEL.M Mini Discovery set.
Featuring four of our best-selling products in stylish mini sizes, beautifully packaged in a premium case.

LABEL.M MINI DISCOVERY SET

A modern legacy

Rich in heritage, artistry and 60 years of hairdressing experience, the professional haircare range of TONI&GUY is innovative, eco-conscious haircare products that do good for you and for the planet.

Built upon this heritage, LABEL.M was launched in 2005 by CEO Toni Mascolo and Sacha Mascolo-Tarbuck with the aim to inspire and nurture creativity and individuality around the world.

OFFICIAL HAIRCARE BRAND OF LONDON FASHION WEEK

We've developed our Fashion Edition styling range using the latest technologies so our hairdressers and clients can bring trends from the runway to real life. Shop LABEL.M 35% OFF now.

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Recreate The look With Efi

LABEL.M Fashion Edition Healthy Hair Mist LABEL.M Fashion Edition Healthy Hair Mist

LABEL.M Fashion Edition Healthy Hair Mist

£27.00
LABEL.M Honey & Oat Moisturising Shampoo LABEL.M Honey & Oat Moisturising Shampoo

LABEL.M Honey & Oat Moisturising Shampoo

£25.00
LABEL.M Rejuvenating Radiance Oil LABEL.M Rejuvenating Radiance Oil

LABEL.M Rejuvenating Radiance Oil

£42.00

Empowering Me

A journey to inner confidence. The new campaign by LABEL.M

A modern legacy

Rich in heritage, artistry and 60 years of hairdressing experience, the professional
haircare range of TONI&GUY is innovative, eco-conscious haircare products that do
good for you and for the planet.

Built upon this heritage, LABEL.M was launched in 2005 by CEO Toni Mascolo and
Sacha Mascolo-Tarbuck with the aim to inspire and nurture creativity
and individuality around the world.

For Professionals

LABEL.M Anti Static Tail End Comb

LABEL.M Anti Static Tail End Comb

£7.85
LABEL.M B19 5.5"Scissors

LABEL.M B19 5.5"Scissors

£222.08
LABEL.M Turbo Dryer 3200: UK Plug

LABEL.M Turbo Dryer 3200: UK Plug

£104.95
LABEL.M Master Spray Bottle - Black

LABEL.M Master Spray Bottle - Black

£6.00
LABEL.M Neck Brush

LABEL.M Neck Brush

£19.43
LABEL.M Large Hot Brush

LABEL.M Large Hot Brush

£12.86