Your personalised haircare routine
Reinvented and Reimagined formulations. 100% recyclable packaging. High-performance ingredients. Transformative results.
Innovative, eco-conscious haircare products that do good for you and for the planet.
£94
£99
£83
£80
£83
£77
£139
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For all hair types
Maintain and protect healthy-looking hair from damage for a cleaner-feeling scalp, softer strands, and strong hair growth.
Shop nowFor Dry & Damaged Hair
Deeply nourish and strengthen different levels of dryness and damage for a softer, smoother feel and greater manageability.
Shop nowFor blonde & coloured hair
Preserve and maintain coloured and blonde hair from pigment fade, discolouration and damage.
Shop nowFor curls and anti-frizz
For long-lasting frizz-free results and smoother hair with no loss of natural volume and easier styling.
Shop nowFor fine hair
Achieve and maintain greater volume with weightless nourishment and repair for thicker, stronger and healthier-looking hair.
Shop nowFor all hair types
Create new hair textures with optimum performance styling products tested on the catwalks, loved by you.
Shop nowFor all hair types
Complete and refine the look with optimum performance finishing products tested on the catwalks, loved by you.
Shop nowReinvented and Reimagined formulations. 100% recyclable packaging. High-performance ingredients. Transformative results.
A simple, easy-to-navigate system to create beautiful, healthy hair.
Step 1
An extensive range of shampoos & conditioners to cleanse your hair from root to tip.
Shop nowStep 2
Products to nourish, strengthen and moisturise from within.
Shop nowStep 3
Innovative technology that intensively repairs damaged bonds.
Shop nowStep 4
Create new hair textures with optimum performance styling products tested on the catwalks.
Shop nowStep 5
Complete and refine the look with optimum performance finishing products tested on the catwalks.
Shop now£6
£6
£6.50
£6.50
£5
£11.25
£15.25
£15.25
£11.95
£11.25
£11.95
£12.25
£13.25
£15.25
£11.25
£16.25