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COS SAKKAS - OUR CREATIVE DIRECTOR & BRITISH & INTERNATIONAL HAIRDRESSER OF THE YEAR

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London Fashion Week always brings incredible moments, and working with Paul Costelloe for the 22nd time was no exception.

This season, Paul’s collection was inspired by the power, elegance, and precision of equestrian sport, and our hair look was designed to mirror that same refined strength. We created a sleek, disciplined ponytail — a nod to the polished control of dressage — while micro-French braids cascading down the back added an intricate, handcrafted feel, much like the detailing in equestrian attire. A sculptural bonding wrap at the nape brought a bold, modern structure, echoing the balance of tradition and contemporary energy seen in Paul’s designs.

OUR BACKSTAGE HEROES

The session team worked meticulously backstage to perfect each ponytail, ensuring a flawless, high-shine finish that reflected the elegance of the collection.

Using Label.M Fashion Edition Hairspray, we locked in the sleek, controlled shape while maintaining natural movement, essential for a look that embodies both strength and sophistication. To protect and prep the hair, Label.M Heat Protection Mist was applied before styling, safeguarding strands from heat damage while enhancing smoothness and shine.