NEW VISION. NEW ENERGY. NEW EDITION.
TONI&GUY proudly presents EDITION ONE for 2026. A bold new chapter in our creative journey. More than a collection, more than a lookbook, EDITION ONE is a manifesto: a statement of intent, a vision of the future, and a celebration of innovation in hair and fashion. EDITION ONE reflects our commitment to shaping trends and influencing creativity. Every every look and every detail embodies our drive for evolution, ambition, and unapologetic originality. Want to achieve one of the iconic looks from our latest campaign?
Here’s what you need to ask for at your next salon appointment...
01
LUDMILA
Cut: Contour Cut - This cut is a celebration of natural curls, designed to enhance texture and movement enhancing your hair’s natural beauty while giving it a modern, sculpted shape.
Colour Package: Lumi Blush – Soft, expertly placed highlights around the face brighten and illuminate your natural features. This package includes Balayage & Toner, a LABEL.M M-PLEX bonding treatment, and a lavish HAIR THERAPY experience for ultimate shine and health.
Products: LABEL.M Curl Activating Lotion enhances hydration and definition, while the LABEL.M Curl Define Foam delivers effortless bounce and polished texture for all-day, soft, touchable curls.
01
LUDIMILLA
Cut: Contour Cut - This cut is a celebration of natural curls, designed to enhance texture and movement enhancing your hair’s natural beauty while giving it a modern, sculpted shape.
Colour Package: Lumi Blush – Soft, expertly placed highlights around the face brighten and illuminate your natural features. This package includes Balayage & Toner, a LABEL.M M-PLEX bonding treatment, and a lavish HAIR THERAPY experience for ultimate shine and health.
02
MIA
Cut: Trixie Cut - Short hair is a bold statement of confidence, and this pixie cut perfectly balances precision with soft, airy texture to highlight features. This version of the Trixie is a gentle, grown out take on the timeless crop.
Colour Package: Chroma Glow - A velvety, ultra-dark brown designed to elevate your style with richness and dimension. This package includes a professional tint, LABEL.M M-PLEX bonding treatment and a luxury HAIR THERAPY experience, ensuring both colour brilliance and hair health.
Products: LABEL.M Fashion Edition Volume Mousse gives instant root lift and volume to this look whilst the LABEL.M Fashion Edition Sea Salt Spray creates loose soft texture.
02
MIA
Cut: Trixie Cut - Short hair is a bold statement of confidence, and this pixie cut perfectly balances precision with soft, airy texture to highlight features. This version of the Trixie is a gentle, grown out take on the timeless crop.
Colour Package: Chroma Glow - A velvety, ultra-dark brown designed to elevate your style with richness and dimension. This package includes a professional tint, LABEL.M M-PLEX bonding treatment and a luxury HAIR THERAPY experience, ensuring both colour brilliance and hair health.
03
MARIAM
Cut: Halo Cut - Bold, free and effortless. The halo cut celebrates natural curls with moisture-rich styling, defining each curl into the perfect shape, giving it natural bounce and volume.
Colour Package: Satin Glaze - Healthy, lustrous, high-shine hair that catches the light as it bounces and never goes unnoticed. Included in the package: a professional glossing service, the LABEL.M M-PLEX Bonding Treatment, and an indulgent HAIR THERAPY ritual designed to restore, strengthen, and elevate shine.
Products: LABEL.M Curl Activating Lotion and LABEL.M Curl Define Cream for soft, defined shape, and finishing with LABEL.M Rejuvenating Radiance Oil for frizz-free shine and naturally bouncy volume.
03
MARIAM?
Cut: Halo Cut - Bold, free and effortless. The halo cut celebrates natural curls with moisture-rich styling, defining each curl into the perfect shape, giving it natural bounce and volume.
Colour Package: Satin Glaze - Healthy, lustrous, high-shine hair that catches the light as it bounces and never goes unnoticed. Included in the package: a professional glossing service, the LABEL.M M-PLEX Bonding Treatment, and an indulgent HAIR THERAPY ritual designed to restore, strengthen, and elevate shine.
04
MARIA
Cut: The Super Model Cut – Inspired by the iconic 90s supermodel aesthetic. These softly lifted layers create natural, glossy movement and body throughout, while a Kate Moss–inspired undone texture adds an effortless, lived-in edge.
Colour Package: Luxe Lights - Hair that radiates health and brilliance, catching every ray of light with a luminous, high-shine finish that turns heads wherever you go. This package contains Highlights & Toner, LABEL.M M-Plex bonding treatment and a luxury HAIR THERAPY experience.
Products: Apply LABEL.M Fashion Edition Sea Salt Spray to damp or dry hair for effortless texture and movement. Finish with LABEL.M Fashion Edition Ultimate Hairspray to lock in shine, hold, and shape.
04
MARIA
Cut: The Super Model Cut – Inspired by the iconic 90s supermodel aesthetic. These softly lifted layers create natural, glossy movement and body throughout, while a Kate Moss–inspired undone texture adds an effortless, lived-in edge.
Colour Package: Luxe Lights - Hair that radiates health and brilliance, catching every ray of light with a luminous, high-shine finish that turns heads wherever you go. This package contains Highlights & Toner, LABEL.M M-Plex bonding treatment and a luxury HAIR THERAPY experience.
05
YENTE?
Cut: Chic Crop - This short look re-invents the classic cut with an undone, effortless take. It’s understated, chic, and iconic.
Colour Package: Tailored Tones - A colour story that is written by you and your colourist to create a bespoke look that is personalised to you. Included is Texture Lights & Toner, LABEL.M M-PLEX bonding treatment and a luxury HAIR THERAPY experience.
05
YENTE
Cut: Chic Crop - This short look re-invents the classic cut with an undone, effortless take. It’s understated, chic, and iconic.
Colour Package: Tailored Tones - A colour story that is written by you and your colourist to create a bespoke look that is personalised to you. Included is Texture Lights & Toner, LABEL.M M-PLEX bonding treatment and a luxury HAIR THERAPY experience.
Product: LABEL.M Fashion Edition Texturising Volume Spray for movement and LABEL.M Fashion Edition Ultimate Hairspray for a light, long-lasting hold.
06
EDEN
Cut: Mod Cut - Defined by a cool, lived-in texture with an effortless, fashion-forward edge. Soft movement and subtle structure work together to create a look that feels relaxed yet refined for a modern, wearable finish.
Colour Package: Pure Blonde – A glacier-like blonde tone, meticulously crafted for a radiant result guaranteed to turn heads. Included in this package is a Root Bleach & Toner, LABEL.M M-PLEX bonding treatment and a luxury HAIR THERAPY experience.
06
EDEN
Cut: Mod Cut - Defined by a cool, lived-in texture with an effortless, fashion-forward edge. Soft movement and subtle structure work together to create a look that feels relaxed yet refined for a modern, wearable finish.
Colour Package: Pure Blonde – A glacier-like blonde tone, meticulously crafted for a radiant result guaranteed to turn heads. Included in this package is a Root Bleach & Toner, LABEL.M M-PLEX bonding treatment and a luxury HAIR THERAPY experience.
Product: LABEL.M Fashion Edition Sea Salt Spray for definition and frizz control and finish with LABEL.M Matt Paste to sculpt and refine.
WANT TO BOOK IN THESE LOOKS?
Step into the world of EDITION ONE and bring your look to life with TONI&GUY’s expert cuts, colour, and treatments. Book your appointment and experience hair that’s effortlessly stylish, healthy, and made to turn heads.
BOOK IN NOW...
Step into the world of EDITION ONE and bring your look to life with TONI&GUY’s expert cuts, colour, and treatments.
Book your appointment and experience hair that’s effortlessly stylish, healthy, and made to turn heads.
