The LABEL.M Line-Up: Which Product Is The One for Your Hair?
Backstage at London Fashion Week, every second counts, and every product has a purpose. Our session stylists don’t just reach for what sounds right. They choose what performs right. The difference between volume and texture. Shine and health. Hold and flexibility. On the runway, those details matter. Inspired by the fast-paced energy backstage, where LABEL.M products are trusted to create everything from sleek, sculpted silhouettes to undone, editorial texture, we’re breaking down some of our most asked about pairings - with our LABEL.M buy 2 get 1 free offer, now is the perfect time to test these products for yourself.
DRY SHAMPOO OR TEXTURISING VOLUME SPRAY?
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LUDIMILLA
Cut: Contour Cut - This cut is a celebration of natural curls, designed to enhance texture and movement enhancing your hair’s natural beauty while giving it a modern, sculpted shape.
Colour Package: Lumi Blush – Soft, expertly placed highlights around the face brighten and illuminate your natural features. This package includes Balayage & Toner, a LABEL.M M-PLEX bonding treatment, and a lavish HAIR THERAPY experience for ultimate shine and health.
FASHION EDITION DRY SHAMPOO OR FASHION EDITION TEXTURISING VOLUME SPRAY?
These two often sit side by side in a stylist’s kit, but they serve very different purposes. Dry Shampoo resets. Texturising Spray builds.
LABEL.M FASHION EDITION DRY SHAMPOO
Choose Dry Shampoo if: You’re refreshing hair between shows (or between wash days). It absorbs excess oil and revives roots without stripping moisture from your hair
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LABEL.M FASHION EDITION TEXTURISING VOLUME SPRAY
Choose Texturising Volume Spray if: You want instant lift, grit and that cool, model-off-duty texture. Ideal for building body before braiding, tonging or pinning.
SHOP NOWGEL OR WAX SPRAY?
On the runway, structure is everything, but so is movement. Gel defines the shape. Wax Spray defines the texture.
FASHION EDITION GEL OR FASHION EDITION WAX SPRAY?
HEALTHY HAIR MIST OR SHINE SPRAY?
Under runway lighting, finish is everything.Healthy Hair Mist improves condition. Shine Mist elevates impact.
FASHION EDITION HEALTHY HAIR MIST OR FASHION EDITION SHINE MIST?
LABEL.M FASHION EDITION HEALTHY HAIR MIST
Choose Healthy Hair Mist if: You want lightweight nourishment that enhances the overall look and feel of the hair.
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LABEL.M FASHION EDITION SHINE MIST
Choose Shine Mist if: You’re smoothing flyaways and adding the radiant shine before stepping onto the catwalk.
SHOP NOWMATT PASTE OR DECONSTRUCTOR?
MATT PASTE OR DECONSTRUCOR?
Editorial texture often looks effortless, but it’s carefully created.Matt Paste makes a statement. Deconstructor keeps it relaxed.
LABEL.M MATT PASTE
Choose Matt Paste if: You want bold, matte definition with strong control. Perfect for short, structured cuts.
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LABEL.M DECONSTRUCTOR
Choose Deconstructor if: You’re creating softer separation and pliable texture that can be reshaped.
SHOP NOWFASHION EDITION STYLING CREAM OR THICKENING CREAM?
STYLING CREAM OR THICKENING CREAM
Volume is a runway signature, but how you build it matters. Styling Cream refines. Thickening Cream expands.
LABEL.M FASHION EDITION STYLING CREAM
Choose Styling Cream if: You want smooth control with natural movement, added definition, and lightweight texture.
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LABEL.M
THICKENING CREAM
Choose Thickening Cream if: You need to enhance density and amplify fullness, especially for finer hair types.
SHOP NOWBLOW OUT SPRAY OR HEAT PROTECTION MIST?
Heat styling is constant backstage, but protection is non-negotiable.Blow Out Spray creates the style. Heat Protection Mist safeguards it.
FASHION EDITION BLOW OUT SPRAY OR FASHION EDITION HEAT PROTECTION MIST?
LABEL.M FASHION EDITION BLOW OUT SPRAY
Choose Blow Out Spray if: You’re building body, shape and longevity into a full blow-dry, with lightweight volume, root lift, and heat protection.
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LABEL.M FASHION EDITION HEAT PROTECTION MIST
Choose Heat Protection Mist if: You’re using straighteners or curling tools and want lightweight thermal protection without added weight.
SHOP NOWFROM RUNWAY TO REAL LIFE...
FROM RUNWAY TO REAL LIFE
The same decisions made backstage at London Fashion Week apply to your everyday styling routine. It’s not about using more products, it’s about choosing the one designed for the result you want.
So next time you’re styling, ask yourself: This… or that? And if you’re still unsure, your TONI&GUY stylist can help you build your own backstage-approved edit.
FROM RUNWAY TO REAL LIFE.
The same decisions made backstage at London Fashion Week apply to your everyday styling routine. It’s not about using more products, it’s about choosing the one designed for the result you want.
So next time you’re styling, ask yourself: This… or that? And if you’re still unsure, your TONI&GUY stylist can help you build your own backstage-approved edit.
