START THE NEW YEAR FRESH: THE ULTIMATE GUIDE
TO CLEAN BEAUTY AND SCALP HEALTH
A new year is the perfect time to hit the reset button, not just for your lifestyle, but for your hair too. While we often focus on length, colour, or style, the foundation of healthy, beautiful hair starts at the scalp. Clean beauty and scalp health are more than trends, they’re essential for strong, vibrant hair from root to tip.Your scalp is more than just skin, it’s the soil in which your hair grows.
A balanced, well-nourished scalp promotes stronger hair growth, reduces breakage, and prevents issues like dryness, flaking, or excess oil. Science shows that a healthy scalp maintains optimal blood flow, supports the natural barrier that protects against pollutants, and keeps follicles in prime condition. Neglecting it can compromise hair texture, volume, and shine.
WHY SCALP HEALTH MATTERS?
1. CREATES THE FOUNDATION FOR STRONGER, HEALTHIER HAIR GROWTH AND FULLER HAIR.
2. KEEPS THE SCALP BALANCED AND PROTECTED FROM FLAKES, OIL AND IRRITATION.
3. PRESERVES THE HAIR QUALITY - BOOSTING SHINE, VOLUME AND OVERALL VITALITY.
1. CREATES THE FOUNDATION FOR STRONGER, HEALTHIER HAIR GROWTH.
2. KEEPS THE SCALP BALANCED AND PROTECTED FROM FLAKES, OIL AND IRRITATION.
3. PRESERVES THE HAIR QUALITY - BOOSTING SHINE, VOLUME AND OVERALL VITALITY.
01
START WITH A CLEAN SLATE
Double shampooing is a game-changer for scalp health. The first wash removes surface dirt, oil, and product buildup, while the second deeply cleanses and nourishes your scalp.
TONI&GUY’s scalp-friendly range makes it easy to commit to a routine that’s gentle yet effective. Starting the year with a focus on scalp health is an investment in the foundation of your hair — the ultimate self-care ritual: a fresh start for your scalp, and a fresh start for your hair.
For example, LABEL.M Pure Botanicals Nourishing Shampoo purifies without stripping essential moisture, creating the perfect base for your routine. Pair it with a LABEL.M Scalp & Cleansing Brush to stimulate circulation, exfoliate, and distribute product evenly
02
NOURISH & STRENGTHEN
Once your scalp is clean, it’s time to nourish. Scalp serums such as the Kérastase Genesis Serum target specific concerns, whether it’s dryness, oiliness, or irritation.
Apply with gentle upward motions to stimulate blood flow and encourage absorption. Regular serum use can improve scalp elasticity, strengthen follicles, and create an environment where hair grows thicker and stronger
03
EVERYDAY WELLNESS
Scalp health isn’t just about products, it’s about consistent care and lifestyle choices:Protect your scalp from sun and heat by wearing hats or scarves, using UV-protectant sprays, and applying heat protectant products before styling.
SHOP LABEL.M HEAT PROTECTION MIST
04
BUILD HEALTHY HABITS
Maintain a nutrient-rich diet that supports hair growth. Focus on protein intake, plenty of vitamins such as A and C, and essential minerals like iron, zinc, and selenium. Additionally, stay well hydrated to help keep your scalp healthy and your hair moisturised.
05
NOT SURE WHERE TO START?
Try our Reset & Repair Edit: a complete winter-proof regime that repairs, strengthens, and nourishes hair from root to tip.
This set includes M-Plex Bond Repairing Shampoo, M-Plex Bond Repairing Conditioner, M-Plex Bond Repairing Miracle Mask, and the LABEL.M Scalp & Cleansing Brush, all powered by M-Plex and Hydropower Bond Technologies with Coconut Water, Abyssinian Oil, and plant-based proteins for stronger, smoother, healthier-looking hair.
01
START WITH A CLEAN SLATE
Double shampooing is a game-changer for scalp health. The first wash removes surface dirt, oil, and product buildup, while the second deeply cleanses and nourishes your scalp.
TONI&GUY’s scalp-friendly range makes it easy to commit to a routine that’s gentle yet effective. Starting the year with a focus on scalp health is an investment in the foundation of your hair — the ultimate self-care ritual: a fresh start for your scalp, and a fresh start for your hair.
For example, LABEL.M Pure Botanicals Nourishing Shampoo purifies without stripping essential moisture, creating the perfect base for your routine. Pair it with a LABEL.M Scalp & Cleansing Brush to stimulate circulation, exfoliate, and distribute product evenly.
02
NOURISH AND STRENGTHEN
Once your scalp is clean, it’s time to nourish. Scalp serums such as the Kérastase Genesis Serum target specific concerns, whether it’s dryness, oiliness, or irritation.
Apply with gentle upward motions to stimulate blood flow and encourage absorption. Regular serum use can improve scalp elasticity, strengthen follicles, and create an environment where hair grows thicker and stronger.
03
EVERYDAY SCALP WELLNESS
Scalp health isn’t just about products, it’s about consistent care and lifestyle choices:
Protect your scalp from sun and heat by wearing hats or scarves, using UV-protectant sprays, and applying heat protectant products before styling.
04
BUILD HEALTHY HABITS
Maintain a nutrient-rich diet that supports hair growth. Focus on protein intake, plenty of vitamins such as A and C, and essential minerals like iron, zinc, and selenium. Additionally, stay well hydrated to help keep your scalp healthy and your hair moisturised.
05
NOT SURE WHERE TO START?
Try our Reset & Repair Edit: a complete winter-proof regime that repairs, strengthens, and nourishes hair from root to tip.
It includes M-Plex Bond Repairing Shampoo, M-Plex Bond Repairing Conditioner, M-Plex Bond Repairing Miracle Mask, and the LABEL.M Scalp & Cleansing Brush, all powered by M-Plex and Hydropower Bond Technologies with Coconut Water, Abyssinian Oil, and plant-based proteins for stronger, smoother, healthier-looking hair.
BUILD YOUR OWN FASHION WEEK BUNDLE
Save up to 20% when you curate your LABEL.M FASHION EDITION bundle - and you could be at London Fashion Week 2026!
The LABEL.M Fashion Edition range delivers pro-approved performance with everyday ease - from lightweight hairspray to on-the-go texture, there is a product for all hair types.