T&G TRIES

Since 1963, TONI&GUY has been driven by creativity, innovation and a passion for pushing hairdressing forward. Today, we're excited to share the beginning of an important new chapter...TONI&GUY, the globally recognised and longstanding family-owned business, announces a change in ownership and control.

TONI&GUY will be controlled by Sacha Mascolo Tarbuck, who now holds a majority shareholding and has full voting control at both board and shareholder level.

LABEL.M the professional haircare brand founded by Sacha and her father Toni Mascolo will be wholly owned and fully controlled by Sacha. These changes bring clear and unified leadership, enabling TONI&GUY to build on its strong heritage and global reputation, while positioning LABEL.M for continued growth as a leading professional haircare brand.

TONI&GUY has always been part of Sacha’s life. As the daughter of TONI Mascolo who founded the business in 1963, she joined the family company in 1989 and has since helped shape it into the global hairdressing empire it is today as CEO.

Before becoming CEO, Sacha established herself as an award-winning hairdresser, becoming the youngest-ever winner of ‘Newcomer of the Year’ at the British Hairdressing Awards, before later being named London Hairdresser of the Year.

These are some of her favourite TONI&GUY looks...

“In the 90s, the TONI&GUY Mayfair salon was next door toVivienne Westwood. We created this editorial shoot with oneof Vivienne’s muses and lead runway models. Inspired by the18th-century French aristocracy, we crafted this dramatic lookwith elaborate curls and height. Bold and theatrical, it remainsone of my favourite looks.”

“I call this look ‘The Elissa’. It features the Transient Technique, one of the first things I think of when I think of TONI&GUY. Unique to our brand, it became an iconic technique that shaped hairdressing history and continues to inspire new creative possibilities. Its enduring relevance is a testament to great hair design.”

“I was honoured to be part of British Vogue’s 2006 “Best of British” special edition, which showcased the UK’s most influential designers, models, and hair talent on the world stage. It was a privilege to create the hair look featured on the front cover.”

One of my favourite TONI&GUY collections as Global Creative Director was the 2007 Kaizen Collection, inspired by Cubism and the Japanese philosophy of continuous improvement. Shot by Australian photographer Troit, it marked our evolution from hair into fashion and reflected my love of Japan.”