COLOUR NOT LASTING? THE EXPERT GUIDE
TO PROTECTING, PRESERVING AND PERFECTING IT.
COLOUR NOT LASTING? THE EXPERT GUIDE
TO PROTECTING, PRESERVING AND PERFECTING IT.
A Technology Deep Dive into TONI&GUY / LABEL.M’s Violet Botanical Complex…
Sunlight, heat styling and environmental stressors all have one thing in common: they accelerate colour fade. Whether you’re maintaining a cool blonde, a soft rose hue, or a high-impact fashion shade, preserving tone and vibrancy requires more than just colour-safe products, it calls for intelligent, targeted technology. At LABEL.M, innovation meets nature in our Violet Botanical Complex, a carefully engineered blend designed to protect, neutralise and enhance colour-treated hair, especially through the demanding summer months.
THE SCIENCE BEHIND THE SHADE
Colour-treated hair is particularly vulnerable to oxidative stress and UV exposure, both of which can alter tone and reduce vibrancy.
Lighter shades, especially blondes, are prone to developing unwanted yellow or brassy undertones, while fashion colours can quickly lose their brilliance. This is where the Violet Botanical Complex steps in. Featured in LABEL.M Cool Blonde Toning Shampoo & Conditioner. This duo is Designed specifically to counteract yellow tones in blonde, silver, or highlighted hair, leaving a clean, cool finish.
"This duo has been a game changer for keeping my blonde fresh between salon visits. It really helps neutralise brassy tones while keeping my colour looking bright and cool.
Unlike some toning products, it leaves my hair feeling soft, hydrated, and super manageable. My hair looks shinier, more vibrant, and I’ve definitely been able to stretch the time between appointments."
- Grace, 29
"This duo has been a game changer for keeping my blonde fresh between salon visits. It really helps neutralise brassy tones while keeping my colour looking bright and cool.
Unlike some toning products, it leaves my hair feeling soft, hydrated, and super manageable. My hair looks shinier, more vibrant, and I’ve definitely been able to stretch the time between appointments."
- Grace, 29
WHAT IS THE VIOLET BOTANICAL COMPLEX?
Our Violet Botanical Complex is a multi-functional system designed to:
WHAT IS THE VIOLET BOTANICAL COMPLEX?
Our Violet Botanical Complex is a multi-functional system designed to:
YOUR SUMMER COLOUR CARE ESSENTIAL
YOUR SUMMER HAIR ESSENTIAL
Summer presents unique challenges, UV rays, chlorine, salt water, and frequent washing all contribute to faster colour loss. Incorporating products powered by the Violet Botanical Complex into your routine is key to maintaining salon-fresh results.
Protect. Preserve. Perfect. With the Violet Botanical Complex, maintaining tone, shine, and softness becomes effortless,
even in the height of summer.
WANT TO BOOK IN THESE LOOKS?
Summer holiday coming up? Time to refresh your colour and get your hair looking its absolute best.Bring your look to life with TONI&GUY’s expert cuts, colour, and treatments. Whether you’re after sun-kissed tones, a bold new shade, or a healthy glow-up, we’ve got you covered.Book your appointment now and head into summer with hair that’s effortlessly stylish, healthy, and made to turn heads
NEED A PRE SUMMER REFRESH...?
Summer holiday coming up? Time to refresh your colour and get your hair looking its absolute best.
Bring your look to life with TONI&GUY’s expert cuts, colour, and treatments. Whether you’re after sun-kissed tones, a bold new shade, or a healthy glow-up, we’ve got you covered.
Book your appointment now and head into summer with hair that’s effortlessly stylish, healthy, and made to turn heads
