A NEW YEAR,
A NEW RITUAL.
NEW YEAR, NEW RITUAL
A NEW YEAR, A NEW RITUAL.
A new year brings a powerful sense of possibility. It’s a moment to reset, refresh and realign—not just our goals, but our routines. When it comes to haircare, the new year is the perfect opportunity to strip things back and start clean. At TONI&GUY, we believe great hair begins with thoughtful care. This season is about embracing clean beauty, nourishing ingredients and rituals that support healthier hair from root to tip. Our professional haircare range, LABEL.M, offers innovative, eco-conscious products designed to do good for you, and for the planet.
WHY A FRESH START MATTERS...
Over time, hair can become weighed down by product build-up, environmental stressors and over-processing. Add seasonal changes and heat styling into the mix, and it’s no wonder hair can feel dull, dry or unresponsive. The new year is the ideal time to reassess what your hair actually needs and simplify your routine with products that deliver performance without compromise. Think fewer, better formulas that focus on hydration, scalp health and long-term strength.
YOUR FIRST STEP:
THE LABEL.M PURE BOTANICAL SHAMPOO & CONDITONER...
A true clean start begins in the shower. The LABEL.M Pure Botanical Shampoo & Conditioner duo is designed to gently reset your hair while delivering deep, lasting hydration.This ultra-pure botanical pairing is powered by nature and advanced science.
The shampoo features a blend of five naturally-derived cleansing agents, carefully selected to cleanse effectively without stripping the hair or scalp. Enriched with premium botanical extracts, it removes impurities while supporting softness and shine.
The conditioner works in harmony, infused with Lavender, Chamomile and Jojoba Seed Oil to calm the scalp, support strength and enhance manageability. Together, they are powered by Hydropower Bond Technology, Hyaluronic Acid and Chicory Root, helping to reinforce the hair’s internal bonds while delivering moisture exactly where it’s needed.
The result?
Hair that feels smooth, resilient and beautifully hydrated, never heavy, never compromised.
YOUR FIRST STEP: THE LABEL.M PURE BOTANICAL SHAMPOO & CONDITONER DUO
A true clean start begins in the shower. The LABEL.M Pure Botanical Shampoo & Conditioner duo is designed to gently reset your hair while delivering deep, lasting hydration. This ultra-pure botanical pairing is powered by nature and advanced science.
The shampoo features a blend of five naturally-derived cleansing agents, carefully selected to cleanse effectively without stripping the hair or scalp. Enriched with premium botanical extracts, it removes impurities while supporting softness and shine.
The conditioner works in harmony, infused with Lavender, Chamomile and Jojoba Seed Oil to calm the scalp, support strength and enhance manageability. Together, they are powered by Hydropower Bond Technology, Hyaluronic Acid and Chicory Root, helping to reinforce the hair’s internal bonds while delivering moisture exactly where it’s needed.
The result?
Hair that feels smooth, resilient and beautifully hydrated, never heavy, never compromised.
A GUIDE FOR A CLEAN BEAUTY HAIR RESET...
A clean beauty new year isn’t just about swapping products, it’s about creating habits that support healthier hair long-term.
Here are a few ways to elevate your routine:
01
DETOX YOUR ROUTINE
Take a moment to review what you’re using. Are you layering multiple products that do the same thing? Switching to multi-benefit formulas can reduce build-up and let your hair breathe again.
SHOP CLEAN, REFINED HAIR FORMULAS
01
DETOX YOUR ROUTINE...
Take a moment to review what you’re using. Are you layering multiple products that do the same thing? Switching to multi-benefit formulas can reduce build-up and let your hair breathe again.
SHOP CLEAN HAIR FORMULAS
02
PRIORITISE SCALP HEALTH
Healthy hair starts at the scalp. Look for calming, nourishing ingredients and avoid over-washing. A balanced scalp helps promote stronger, shinier hair growth.
SHOP HEALTHY SCALP ESSENTIALS02
PRIORITISE SCALP HEALTH
Healthy hair starts at the scalp. Look for calming, nourishing ingredients and avoid over-washing. A balanced scalp helps promote stronger, shinier hair growth.
HEALTHY SCALP ESSENTIALS03
HYDRATION IS A NON NEGOTIABLE
Cold weather, indoor heating and styling tools all draw moisture out of the hair. Using hydrating cleansers and conditioners, like the Pure Botanical duo, helps restore softness and elasticity.
SHOP DEEP HYDRATION REPAIR
03
HYDRATION IS A NON NEGOTIABLE
Cold weather, indoor heating and styling tools all draw moisture out of the hair. Using hydrating cleansers and conditioners, like the Pure Botanical duo, helps restore softness and elasticity.
SHOP DEEP HYDRATION
04
BE MINDFUL WITH HEAT
A fresh start is a great time to reduce excessive heat styling. When you do style, always protect your hair and embrace air-dried textures whenever possible.
SHOP PROTECTIVE CARE
04
BE MINDFUL WITH HEAT
A fresh start is a great time to reduce excessive heat styling. When you do style, always protect your hair and embrace air-dried textures whenever possible.
SHOP PROTECTIVE CARE05
BOOK A PROFESSIONAL RESET
Nothing sets the tone for the year quite like a salon visit. A professional cut, colour refresh or treatment at TONI&GUY can instantly transform the look and feel of your hair. Your clean start starts here. And there’s no better time than now.
BOOK YOUR CLEAN START
05
BOOK A PROFESSIONAL RESET
Nothing sets the tone for the year quite like a salon visit. A professional cut, colour refresh or treatment at TONI&GUY can instantly transform the look and feel of your hair. Your clean start starts here. And there’s no better time than now.
BOOK YOUR CLEAN START