



AUTUMN HAIR TRENDS 2026: THE COLOURS TO KNOW
NEW SEASON, NEW COLOUR
As the fashion world turns its attention to Autumn/Winter, hair is following suit. This season, expect richer tones, softer blondes and glossy, dimensional brunettes with colour designed to feel effortless, wearable and full of shine.Here are the shades we’re expecting to see everywhere this autumn.

01
BLACKCURRENT BRUNETTE
POPULARITY UP +145%
Cool without feeling stark, ice beige blonde brings a softer take on the classic autumn blonde.
Ask your stylist for: A beige blonde with subtle cool tones and dimension for a more natural finish.
At home: Use the LABEL.M Cool Blonde Toning Set in your troutine to maintain the tone, alongside nourishing treatments to keep blonde hair feeling soft.
02
CHAMPAGNE BRUNETTE
POPULARITY UP +160%
Think rich brunette with subtle golden, champagne-toned dimension. Glossy, sophisticated and perfect for the new season.
Ask your stylist for: A dimensional brunette with warm champagne highlights or a glossy colour refresh.
At home: Focus on shine. A nourishing routine and gloss-enhancing products such as the LABEL.M Diamond Dust Nourishing Shampoo & Conditioner Set will help keep the colour looking fresh.


03
BLACKCURRENT BRUNETTE
POPULARITY UP +145%
Deep, glossy and slightly cool, blackcurrent brunette adds a sophisticated richness to darker hair.
Ask your stylist for: A rich brunette with subtle berry-inspired tones for depth and dimension.
At home: Protect colour from fading with the LABEL.M Heat Protection Mist and the LABEL.M Organic Lemongrass Shampoo & Conditioner Set to keep the shade glossy with plenty of moisture.
04
SOFT RED & COPPER
POPULARITY UP +120%
Warm, dimensional and effortlessly autumnal, soft red and copper tones are having a major moment.
Ask your stylist for: A bespoke copper or soft red gloss, tailored to your skin tone and natural base.
At home: Keep warmth and shine looking fresh with the colour-protecting LABEL.M Vibrant Rose Shampoo & Conditioner Colour Care Set

01

ICE BEIGE BLONDE
POPULARITY UP +175%
Cool without feeling stark, ice beige blonde brings a softer take on the classic autumn blonde.
Ask your stylist for: A beige blonde with subtle cool tones and dimension for a more natural finish.
At home: Use the LABEL.M Cool Blonde Toning Set in your routine to maintain the tone, alongside nourishing treatments to keep blonde hair feeling soft.
01

ICE BEIGE BLONDE
POPULARITY UP +175%
Cool without feeling stark, ice beige blonde brings a softer take on the classic autumn blonde.
Ask your stylist for: A beige blonde with subtle cool tones and dimension for a more natural finish.
At home: Use the LABEL.M Cool Blonde Toning Set in your routine to maintain the tone, alongside nourishing treatments to keep blonde hair feeling soft.
02

CHAMPAGNE BRUNETTE
POPULARITY UP +160%
Think rich brunette with subtle golden, champagne-toned dimension. Glossy, sophisticated and perfect for the new season.
Ask your stylist for: A dimensional brunette with warm champagne highlights or a glossy colour refresh.
At home: Focus on shine. A nourishing routine and gloss-enhancing products such as the LABEL.M Diamond Dust Nourishing Shampoo & Conditioner Set will help keep the colour looking fresh.
03

BLACKCURRENT BRUNETTE
Deep, glossy and slightly cool, blackcurrent brunette adds a sophisticated richness to darker hair.
Ask your stylist for: A rich brunette with subtle berry-inspired tones for depth and dimension.
At home: Protect colour from fading with the LABEL.M Heat Protection Mist and the LABEL.M Organic Lemongrass Shampoo & Conditioner Set to keep the shade glossy with plenty of moisture.
04

SOFT RED & COPPER
POPULARITY UP +120%
Warm, dimensional and effortlessly autumnal, soft red and copper tones are having a major moment.Ask your stylist for: A bespoke copper or soft red gloss, tailored to your skin tone and natural base.At home: Keep warmth and shine looking fresh with the colour-protecting LABEL.M Vibrant Rose Shampoo & Conditioner Colour Care Set.
05

BUTTER BLONDE
POPULARITY UP +90%
Soft, creamy and luminous, butter blonde brings warmth back into blonde hair for an effortless autumn finish.
Ask your stylist for: A creamy blonde with soft golden tones and seamless dimension.
At home: Maintain softness and brightness with regular masks and a blonde-specific care routine. LABEL.M Vibrant Rose Shampoo and Conditioner Colour Care Set and the LABEL.M Miracle Repair Mask.
BUTTER BLONDE
POPULARITY UP +90%
Soft, creamy and luminous, butter blonde brings warmth back into blonde hair for an effortless autumn finish.
Ask your stylist for: A creamy blonde with soft golden tones and seamless dimension.
At home: Maintain softness and brightness with regular masks and a blonde-specific care routine. LABEL.M Vibrant Rose Shampoo and Condition Colour Care Set and the LABEL.M Miracle Repair Mask.
05

06

EDEN
Warm amber tones add a subtle glow to brunette, blonde and copper bases perfect for transitioning into autumn.
Ask your stylist for: A warm amber gloss or dimensional colour tailored to your existing shade.
At home: Keep that glossy finish going with nourishing products and shine enhancing products. Use the LABEL.M Vibrant Rose Shampoo and Conditioner Colour Care Set and LABEL.M Shine Mist.
06
AMBER GLOW
POPULARITY UP +75%
Warm amber tones add a subtle glow to brunette, blonde and copper bases perfect for transitioning into autumn.
Ask your stylist for: A warm amber gloss or dimensional colour tailored to your existing shade.
At home: Keep that glossy finish going with nourishing products and shine enhancing products. Use the LABEL.M Vibrant Rose Shampoo and Conditioner Colour Care Set and LABEL.M Shine Mist.

YOUR AUTUMNAL CHANGE STARTS HERE...
Whether you’re ready for a complete colour change or simply want to refresh your current shade, autumn is the perfect time to experiment.Book a consultation with your TONI&GUY stylist and find your new-season colour.
YOUR AUTUMNAL CHANGE STARTS HERE...
Whether you’re ready for a complete colour change or simply want to refresh your current shade, autumn is the perfect time to experiment.Book a consultation with your TONI&GUY stylist and find your new-season colour.
BOOK HERE